The Secret Science Of Advertising

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Home Advertising The Secret Science Of Advertising
Published on February 18, 2016

Basically, we’re all brainwashed.

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Music:
“Ouroboros” by Kevin MacLeod
http://incompetech.com/

Sources:

http://kut.org/post/how-advertising-works-your-brain
http://www.theatlantic.com/business/archive/2011/08/why-good-advertising-works-even-when-you-think-it-doesnt/244252/
http://www.psychologytoday.com/blog/wired-success/201203/mind-control-neuroscience-in-marketing
http://home.olemiss.edu/~egjbp/comp/ad-claims.html

10 Ways Body Language Is Used In Advertising


http://voices.yahoo.com/marketing-tips-psychology-color-manipulation-12142220.html?cat=3
http://psychology.about.com/od/sensationandperception/a/colorpsych.htm
http://dailyinfographic.com/logos-a-look-at-the-meaning-in-colors-infographic
http://business-applications.financesonline.com/review-of-famous-company-logos/
http://www.emarketer.com/Article/US-Total-Media-Ad-Spend-Inches-Up-Pushed-by-Digital/1010154
http://ddrewdesign.com/blog/the-10-most-successful-ad-campaigns-of-all-time-and-how-they-came-to-be
http://blog.hubspot.com/blog/tabid/6307/bid/32763/The-10-Greatest-Marketing-Campaigns-of-All-Time.aspx

PICTURES:

Weasel Words / WikiMedia Commons
http://commons.wikimedia.org/wiki/File:Weasel_words.svg

Vintage Ad #1,111: Life in the Fresh Lane
Vintage Ad #1,111: Life in the Fresh Lane

Euphoria – Richmond upon Thames
Euphoria - Richmond upon Thames

Bovril Advert: Actress Mary Lawson eats a sandwich in an advert for Bovril.
Hulton Archive / Getty Images

Chris Bosh Unveils Got Milk? Ad
Christopher Polk  / Getty Images

93rd Indianapolis 500 Practice
Jonathan Ferrey/ Getty Images

“Got Milk?” Campaign Launches Cookie-Scented Ads
Justin Sullivan/ Getty Images

FOOTAGE:

Film Footage courtesy of Shutterstock, Inc., Used by Permission

Times Square by Dexter Calleja, Director of Photography

McDonalds Television Ad – c. 1970’s / Jarrod Reid

Samuel L. Jackson Capital One Commercial – Cashback Card / What’s In Your Wallet / New TV Commercials
https://www.youtube.com/watch?v=nprv4A14WqE

Newport Cigarette Commercial #4 / Archive Footage
https://archive.org/details/newport_4

Ideal Doll Commercial #2 / Archive Footage
https://archive.org/details/ideal_dolls_2

Monkeys Uncle Toy Commercial / Archive Footage
https://archive.org/details/monkeys_uncle

Labatts Beer Commercial / Archive Footage
https://archive.org/details/labatts_beer

Kodak Instamatic Commercial / Archive Footage
https://archive.org/details/kodak_instamatic

With This Ring (1954) / Archive Footage
https://archive.org/details/0310_With_This_Ring_S00051_11_16_42_00

Help Yourself (1939) / Archive Footage
https://archive.org/details/help_yourself

Television Commercials (1950s-1960s) (ca. 1950s – 1960s) / Archive.org
https://archive.org/details/Televisi1960

Classic Television Commercials (Part VI) (1948) / Archive.org
https://archive.org/details/ClassicT1948_6

[Oakland Oaks Baseball Season Opens] (1918) / Archive.org
https://archive.org/details/OaklandO1918

Alcohol and the Human Body (1949) / Archive.org
https://archive.org/details/Alcohola1949

Joy Dishwashing Liquid Commercial / Archive Footage
https://archive.org/details/Joy_2

Category :  Advertising , Exercise