The Future of Advertising: Joe Marchese (Future of StoryTelling 2015)

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Home Advertising The Future of Advertising: Joe Marchese (Future of StoryTelling 2015)
Published on February 18, 2016

http://fost.org/summit/

2015 Future of StoryTelling Summit Speaker: Joe Marchese
President, Advanced Advertising
Fox Networks Group

Advertising is the economic engine that has traditionally underwritten much of the content we see. As digital enables people to shift how they consume media, the advertising model is threatened. Fox’s President of Advanced Advertising and CEO of true[x], a leader in engagement advertising, Joe Marchese is the world’s top expert on redesigning advertising for a digital world. Instead of the buckshot approach of advertising’s past, Joe explores how our new digital tools can now target consumers with strong content that truly engages them. Tomorrow, when you engage with one great ad instead of watching a terrible ad dozens of times, you’ll have Joe to thank. And today, he can show you how to be a part of that advertising revolution.

Category :  Advertising , Exercise